ABOUT
Our Story

We built the software
we wished existed

Clean Assign founders

2018

Founded with a mop & a laptop

Clean Assign started because our founder ran a cleaning company and spent more time wrestling with spreadsheets, missed calls, and double-bookings than actually growing the business. So we built the tool we always needed — one made specifically for cleaning businesses, not adapted from generic software.

3K+

Businesses served

$1B+

Revenue generated

4.9★

Capterra rating

Try it free for 14 days

Our Mission

"To give every cleaning business owner their time and sanity back — so they can focus on what they love, not the admin."
The Origin Story

Born inside a
cleaning business

01

The problem was personal

Our founder ran a residential cleaning company in 2017. Every Sunday night meant manually texting clients, updating three different spreadsheets, and praying nobody would cancel Monday morning. Sound familiar? We built Clean Assign to fix exactly that.

MISSED
DOUBLE
UNPAID

Life before Clean Assign 😅

CONFIRMED
PAID
ON TIME

Life with Clean Assign ✨

02

Built by operators, for operators

Every feature in Clean Assign was requested by a real cleaning business owner. We don't build what sounds cool in a board room — we build what you need at 7am on a Monday when two cleaners called in sick and a client is texting.

What We Stand For

Our values aren't on a
poster — they're in the product

01

Obsessed with cleaners

We build for one industry. That focus means every feature, every email, and every support call is optimized for cleaning business owners — not construction companies, not hair salons.

02

Ruthlessly simple

If a feature requires a manual, we redesign it. Your team should be able to use Clean Assign on day one, without IT training or a consultant.

03

Fast by default

We ship constantly. When a customer requests a feature, we don't put it in a 12-month roadmap — we ask if we can have it live next sprint.

04

Your data, your rules

You own everything. Your client list, your job history, your revenue data. We'll never sell it, share it, or hold it hostage if you decide to leave.

05

We grow when you grow

Our success is directly tied to yours. We're not trying to upsell you — we're trying to make your business so good that you never want to leave.

06

Humans answer the phone

No chatbots on first contact. When you reach out, a real Clean Assign team member who knows the product replies. Every time.

Our Journey

From a side project to
3,000+ businesses

2018

The idea is born

Our founder runs out of patience with spreadsheets and builds the first version of Clean Assign in a weekend to manage her own 8-cleaner operation.

2019

First 100 customers

Word spreads fast in the cleaning community. Clean Assign hits 100 paying businesses through referrals alone — zero marketing spend.

2020

Surviving the storm

We pivot overnight to help cleaning businesses manage COVID-19 protocols, contactless check-ins, and client communication. Our customers' trust carries us through.

2021

Mobile apps launch

iOS and Android apps ship for cleaners in the field. GPS clock-in, photo uploads, and on-my-way notifications transform day-to-day operations for thousands of teams.

2022

1,000 businesses milestone

Clean Assign crosses 1,000 active cleaning businesses and launches Stripe & Square payment processing, automated billing, and the full reporting suite.

2024

3,000+ and still growing

More than 3,000 cleaning businesses now trust Clean Assign to run their operations. We're rated #1 maid service software on Capterra with a 4.9-star average.

The Team

Real people who
actually answer the phone

We're a small, passionate team obsessed with helping cleaning businesses succeed.

Sarah Mitchell
CEO & Co-Founder

Sarah Mitchell

Former cleaning business owner turned software builder. Refuses to ship anything she wouldn't use herself.

James Okafor
CTO & Co-Founder

James Okafor

Builds systems that feel effortless. Believes the best software is invisible.

Priya Nair
Head of Customer Success

Priya Nair

Knows every customer by name. Has personally onboarded over 500 cleaning businesses.

Marcus Webb
Head of Product

Marcus Webb

Spent 3 years riding along with cleaning crews before touching a single feature spec.

Want to join us? We're always looking for passionate people.

See Open Roles
Our Location

Find us in
Australia

We're local and ready to help your cleaning business thrive.

We're in your
corner.

Always.

Running a cleaning business is hard. You deal with last-minute cancellations, no-shows, clients who forget to pay, and a team that needs constant coordination. You do all of this while also trying to grow, market, and be present for your family.

We see you. We've been there. And Clean Assign exists to carry as much of that operational weight as possible — so you can breathe.

Every feature we ship, every email we answer, every onboarding call we take — it's all in service of one goal: giving you your time back.

Loved by thousands

More than 3,000 cleaning service owners
like you switched to Clean Assign

Marc Ceraldi

Marc Ceraldi

23 November

"

Clean Assign continues to be my go-to scheduler & dispatcher. 5 years later, 3 companies, and over 60k jobs booked. I'm grateful.

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Sharda R

Sharda R

27 August

"

Got Clean Assign back in 2022. Along came Clean Assign... my hero. Fast forward to 5 years later and 6 companies. Clean Assign continues to be my go-to scheduler & dispatcher. With over 10k jobs booked... I'm grateful.

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Ruby Miller

Ruby Miller

24 September

"

Clean Assign has made my business so much easier since implementing the software. Everyone has been so accommodating as well!

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#1 maid service software · Capterra

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1

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2

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#1 maid service software · Capterra